The C-Suite Shares the winning formula for data success
Adox Research talked to FSI executives to gain a deeper level of understanding into 'trusted data' and what the term means to the C-Suite.
Key insights:
- C-Suite is not looking for data perfection: predictability and consistency matter most
- Make better decision faster: data driven and customer-centric decision support is the real goal
- C-Suite need pragmatic quick wins: practical use cases and better usability for the business owners
- Executives are sceptical about the potential of a tech-forward approach
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