C-Suite Talks: What data do they trust?

The C-Suite Shares the winning formula  for data success

 Adox Research talked to FSI executives to gain a deeper level of understanding into 'trusted data' and what the term means to the C-Suite.

 key insights:

  • C-Suite is not looking for data perfection: predictability and consistency matter most
  • Make better decision faster: data driven and customer-centric decision support is the real goal
  • C-Suite need pragmatic quick wins: Practical use cases and better usability for the business owners
  • Executives are sceptical about the potential of a tech-forward approach 

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